Fiverr seo skill assessment test answer 2020 | 100% pass

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fiverr seo skills assessment test questions and answers

1. Which of these activities is not recommended when it comes to acquiring backlinks for your website? 

a.Publish guest articles on fashion blogs

 b.Promote your website by taking part in fashion forums online

c.Purchase 1000 links from a website 

2. What is meta description? .

a. A short description of your web page that lets a search engine know what the page is about b.A place to put the keyword for a page 

c.A description of your company that is displayed above the title tag 

3. Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called:

 a.keyword stuffing

 b.keyword density

 c.keyword research

 4. What does SERP stand for?

a.Search Entry Rating Procedure 

b.Search Engine Result Page 

c.Standard Enlisting Rank Protocol 

5. A friendly URL is: 

a.The URL with cryptic text ad a lot of numbers 

b.Short, with recognizable text

 c.Short, with recognizable text and relevant keywords 

6. If you want to create friendly URL, which character should you use to separate words in such URL? 

a.Hyphen (-)

 b.Underscore (_)

 c.Space (%20%)

 7. What is the number used to signify an URL redirect? 

a.404 

b.301 

C.401

 8. What is the format for sitemaps recommended the most by the search engine and SEOS? a.txt file 

b.RSS 

c.XML (Extensible Markup Language) 

9. Indexing of websites on the internet for the use of search engines is done by ______ a.Algorithms 

b.Spiders 

c.Quality Raters 

10. What does SEM stand for? 

a.Self Employed Marketers

 b.Standard Elimination 

c.Search Engine Marketing 

11. What term best denotes the content of a website that spiders can understand and index easily? 

a.readable content 

b.quality content 

c.indexable content 

12. What is the approximate length of a title tag will be considered by most search engines? a.120 characters 

b.40 characters 

c.65 characters 

13. Keyword research helps you: 

a.Determine the keyword density on your website 

b.Explore the competitiveness of the keywords and estimated amount of traffic for those keywords 

c.Find out how to use keywords in the content 

14. Which of these are not phases in the keyword in the keyword research? 

a.identifying keywords and exploring their competitiveness 

b.using the keyword research tool to get keyword ideas and removing the generic keywords c.using the keyword research tool to discover broken links and error pages 

15. Which of there is not a possible reason why spiders might not be able to crawl some pages in the link structure of a website 

a.the title tag is too short

b.pages built in Frames or I-frames 

c.search forms

16. If you were to use keywords in the same color as the background of your website, thus hiding them, what kind of SEO technique would you be practicing? 

a.Leverage branding 

b.White hat SEO    c.Black hat SEO 

17. The long-tail on search demand curve accounts for roughly _____ of search traffic. 

a.70% 

b.50% 

c.10% 

18. What does RSS stand for? 

Rich Site Summary or Really Simple Syndication 

19. Google is more inclined towards keywords found: 

a.in the middle of title tags 

b.at the ending of title tags 

c.in the beginning of title bags 

20. Which type of link carries the most value or preference for a webmaster or SEO? 

a.Manual outreach link 

b.Natural editorial links 

c.Self Promotional links

 21. When planning a link building strategy, which of the following cannot be thought of as assets? 

a.data 

b.money 

c.contents 

22. If someone wants to get more deep-linking for the website, what type of links are they asking for? 

a.Links that are gotten from influential websites 

b.Links that point to particular pages well inside their site structure 

c.Links that point to the brand information of your website

 23. What is referred to as a “hook” in link building 

a.the element of a content that makes a potential linker interested in your content 

b.the code used to embed a link on someone’s website 

c.the part of an URL that contains a keyword

24. Followerwonk is a tool that allows you to_______: 

a.search internet data for other websites like yours 

b.follow competitor’s keyword searches 

c.search the bios of Twitter users 

25. What does search engine saturation mean? 

a.the amount of websites competing for a particular keyword 

b.the limit of a search engine’s indexing capacity 

c.the amount of pages of a website indexed by a search engine 

26. What does anchor text mean? 

a.The largest body of text on a page 

b.the visible text which is hyperlinked to another page 

c.the prominent part of the title tag 

27. What does broken link building tactic include? 

a.Finding broken links on web sites and notifying the webmasters 

b.Fixing internal links on one’s website 

c.Hosting redirects from broken links on our own website.

 28. The first Panda update (also known as “farmer”) targeted which type of websites in specific? 

a.Social media pages 

b.Blogs about SEO techniques 

c.Content farms/Link farms 

29. What is Ego-Bai link building? 

a.building content that boosts the self-esteem of users 

b.inserting popular celebrity keywords into title tags 

c.using content that flatter or interests the webmaster you are looking to get links from 

30. What is the highest Google page rank a web page can have? 

a.10 

b.1000 

c.100

 31. How do sitemaps help a website with search engines? 

a.Google and Yahoo! Give higher rankings to websites with better sitemaps 

b.they help users understand a website better 

c.search engine spiders can reach more pages on a website because of sitemaps

32. Domain authority is a metric maintained by? 

a.Google 

b.Moz 

c.Bing 

33. Which of these is not a metric used in link building? 

a.domain authority 

b.number of links 

c.number of advertisements

 34. The Meta Robots tag should be placed in which part of an HTML file? 

a.the head area 

b.the main body 

c.the footer r bottom of the page 

35. The Nofollow attribute: 

a.doe not count as a vote of approval but passes on link juice 

b.does not pass on link juice but counts as a vote of approval 

c.does not pass on link juice and does not count as a vote of approval 

36. The canonical tag is used to inform search engines: 

a.which URL to count as authoritative when dealing with several URLs leading to the same page 

b.which pages is the homepage of a website 

c.which pages should not show up in SERPs

 37. The reason why you should avoid hosting free articles or content that is common on the web? 

a.because you will not gain new traffic 

b.because you could be penalized by Google for duplicate content 

c.because they might be controversial 

38. Suppose you want a page to pass on value but not to be indexed, which tag would you use? a.meta robots = “no index, no follow” 

b.meta robots = “no index, follow” 

c.meta robots = “index, no follow” 

39. What is the difference between page authority and domain authority? 

a.one is maintained by Google and the other by Yahoo! 

b.one is maintained by Google and the other by Moz

c.Both are maintained by Moz, one ranks a page and the other ranks the whole domain

40. Which of the following is not a necessarily a black hat tactic? 

a.link exchanges 

b.buying links 

c.hidden text 

41. Google webmaster tools can help you with: 

a.determining missing or duplicate meta description or title tag 

b.providing keyword ideas 

c.monitoring competitors 

42. What order represents the structure of leveraging branding? 

a.Brand Name? Primary Keyword?Secondary Keyword 

b. Primary Keyword?Brand Name? Secondary Keyword c.Primary Keyword? Secondary Keyword?Brand Name 

43. What does the “no archive” tag instruct a spider? 

a.it tells not to index a certain page 

b.it instructs a spider not a save a cache copy 

c.it instructs a spider not to follow a certain page 

44. What is the best practice for using java keeping search engines in mind? 

a.Spiders cannot read java so it should not be used 

b.Java can use but t is best to accompany it with relevant HTML text 

c.Java content is preferred by Google

 45. What does the “No Snippet” tag tell a search engine? 

a.it tells a search engine not to display a description with the page’s title and URL 

b.it tells the search engine to overlook any keywords on a page 

c.it tells a search engine to ignore the images on a page 

46. MOZ’s keyword analysis tool, Ravens research central and advanced web ranking are all example of tools used in: 

a.link building 

b.URL structuring 

c.Keyword research tools 

47. Pagespeed insight is a tool that can help you fix parts of the website that might be having a negative effect on the site speed. Those parts include: 

a.Optimization of images, keyword density, and friendly URLs, 

b.Optimization of images, reducing server response time, browser cashing and avoiding redirects 

c.Optimization of images, optimization of videos and monitoring statistics

 48. Why are long-tail searches closer to resulting in purchasing items? 

a.Because they already have a precise idea of what the user is looking for 

b.Because long-tail searches are popular 

c.Because they are easier to compete 

49. Google prefers lengthy content over content that contains approximately______ 

a.1500 words 

b.3000 words 

c.500 words 

50. Should responsive design be favored over websites with separate versions for mobiles and computers? 

a.it does not make a difference 

b.no. Separate versions are better 

c.Google prefers websites with responsive design

51. Which of the following statements about Google Sitemap is/ are correct?

a.Repeated submission of the Sitemap to Google could be penalized

b.You cannot create and submit specialized Sitemaps to Google for Video and Mobile content

c.The Sitemap acceptable to Google follows an XML format

d.All of the above

52. Which of the following statements about search engine optimization techniques is/are correct?

a. Making a keyword bold does not influence the way that the search engine looks at the keyword

b. Websites with deep linking are looked at favorably by search engines

c.Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page

d.All of the above

53.Where are you able to submit a sitemap to Google for indexing purposes?

a.Google Search Console

b.Moz

c.HTML

d.Directly in search results

54.Which of the following actions carry a Google penalty?

Having a robot write your text

Hiding text for additional keywords in the same color font as your site’s background

Using link farms and paid links to create a network of inbound links to your site

All of the above

55.Which of the following statements is correct with regard to the images on a page?

Images cannot be crawled by the search engines

Important keywords related to the image should also be placed in the ALT text

Images should always be kept close to the top of a webpage

Image maps should be used while including the images

56.The best way to track performance for technical SEO is metadata.

True

False

57.Which of the following website design guidelines have been recommended by Google?

Having a clear hierarchy and text links

Every page should be reachable from at least one static text link

If the site map is larger than 100 or so links, you should break the site map into separate pages  9.0

All of the above

58.An HTML sitemap provides a list of internal links on a website accessible to users.

True   false

59.Which of the following is a white hat SEO technique?

Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.

Filling your pages with keywords, whether relevant to the page content or not.

Adding keyword-rich meta titles.

None of the above.

60. How are sitemaps important for the search engine optimization process?

Sitemaps help the search engine editorial staff manually review a website.

The Googlebot looks for the keyword or title "Site Map" on the homepage of a website and gives credit to the websites having sitemaps.

Sitemaps help the Googlebot see the full scope of pages on a from the website.

None of the above.

61.Are RSS/Atom feeds returned in Google's search results?

Yes

No

62. Which of the following activities could be looked down upon by Google per their quality guidelines?

Using automated website submission software

Loading pages with irrelevant links

Registering misspellings of well-known websites

All of the above

63. What is Keyword Density?

The total percentage of times a keyword appears on a web page compared to the total number of words on the page

The total number of keywords appear on the title of the content uploaded on the webpage

The name for the main word or phrase to be mentioned on a content

The number of times the keyword is used X (MULTIPLIED BY) the total word count on page

64.What happens during Google’s indexation process?

Webpage data is saved in Google’s database for easy retrieval and ranking.

Information is gathered from other search engines.

Documents that Google has received are sorted .

Meaningful results are generated based upon the user's search term.

65.Which of the following statements regarding website content is correct?

If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version

Linking to a page inconsistently does not affect the way Google views the page/s.

Placeholders for pages which do not have content are never viewed as duplicate content by Google

None of the above

66.If a website sells links, what actions does Google recommend to avoid being penalized?

a.The text of the paid links should state the words "paid text link" for Google to identify it as a paid link

b.Only Paid text links to nonprofit websites should be accepted

c.Paid links should be disclosed through the "rel=nofollow" attribute  in the hyperlink

d.Paid links should be disclosed through the "index=nofollow" attribute  in the hyperlink

67.Cloaking is a black hat SEO technique that involves:

Increasing the keyword density on the web pages

Hiding the keywords within the webpage

Offering a different set of web pages to the search engines

Creating multiple pages and hiding them from the website visitors

68.Where does the "mobile friendliness" test live?

Google

Moz

Screaming Frog

SEMRush

69.While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?

Shows the percentage of users who entered the website and then went on to visit additional pages.

Shows the percentage of users who entered the website and then left without viewing any other page.

Shows the percentage of users who decided to go back to the source from which they found your site.

Shows the percentage of users who left your website within ten seconds of viewing the first page.

70.Which black hat SEO technique detects the search engine bot and "feeds" it with a different HTML code than the HTML actually served to users?

Coating

Foisting

Slighting

Cloaking

71.The process of acquiring links from other websites to your own is known as:

Link sharing

Link building

Content marketing

Hyperlinks

72.Which of these are tools used in the auditing process?

Google Search Console

Screaming Frog

Moz

All of the above

73.What is usually the most impactful landing page for an inbound link to link to on a site?

The sitemap

The contact page

The home page

The page you’d like to improve rankings for

74.Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

True

False

75. Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?

The frequency with which the content of the website is updated.

The number of pages containing information relevant to the site’s purpose.

The number of inbound natural links related to the site’s theme or keywords.

All of the above.

76.Which of the following does Google use to display the characters of a page's meta title?

Pixel width

Meta title character count

None of the above

77.What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?

Trafficjacking

Hijacking

Blackjacking

Pagejacking

78. Link building offers all of these advantages except________.

Improving search engine rankings and credibility

Enhancing brand awareness

Increasing web traffic

Generating content automatically

79.The following robots.txt meta tag directs the search engine bots:

<META NAME="robots" CONTENT="noindex,nofollow">

Not to index the homepage and not to follow the links in the page

Not to index the page and not to follow the links in the page

To index the page and not to follow the links in the page

Not to index the page but to follow the links in the page

80. Which of the following are important components of technical SEO?

CPC

CRM

Usability

User testing

81.The Google My Business is a free service for commercial businesses.

True

False

82.Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?

Yahoo Search Term Suggestion Tool

Alexa

Google Traffic Estimator

Google Trends

WordTracker

83.What is the most common fix for duplicate content?

Redirects

Migrating CMS platforms

Canonicals

There is no fixbad as black

84.What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?

Red hat techniques

Silver hat techniques

Grey hat techniques

Shady hat techniques

85.What type of sitemap is the most important for SEO?

Mobile

XML

HTML

Image

86.  What does the 302 server response code signify?

The page has been permanently removed

The method a visitor is using to access the file is not allowed

The page has temporarily moved

The request is too big to process

87. Which of the following statements is NOT true?

Duplicate content affects SEO rankings

Page titles are the most important on-page element after content

The quality of the images uploaded on the website affects the SEO rankings

The website domain has no effect on the SEO rankings

88. Which of the following statements about RSS is/are correct?

It is a form of XML.

It stands for Really Simple Syndication.

Its main goal is to display static information.

All of the above.

89.What authorizes payments for e-businesses and online retailers?

Payment gateway

Authorization code

Merchant account

None of the above

90.A 500 is an internal server error.

True

False

91. All major search engines are case sensitive.

True

False

92.What is Anchor Text?

It is the main body of text on a particular web page

It is the text within the left or top panel of a web page

It is the visible text that is hyper linked to another page

It is the most prominent text on the page that the search engines use to assign a title to the page

93. What do you use to search for exact phrases in Google?

Hyphen (-)

Asterisk (*)

Quotation Marks (")

Exclamation Point (!)

94. True or false:

When considering HTTP vs. HTTPS pages on a site, it's good to have a mix of both.

True

False

95. Which of the following are requirements in a robots.txt file?

*Disallow: [URL string not to be crawled]

Allow: [URL string to be crawled]

Sitemap: [sitemap URL]

*User-agent: [user-agent name]

96. If you enter the query '”help site:www.reddit.com” into Google’s search bar, what results will appear?

The FAQ page for www.reddit.com

Google’s FAQ page

Pages about “help” within www.reddit.com

The request page for re-indexing of www.reddit.com

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